The splash
One panel, one page. The most expensive real estate in the book.

What it actually costs
A splash page is a single panel filling the full page — occasionally a spread, burning two. It announces a character, opens a sequence, or lands a moment too large for a grid. It works exactly as advertised. The cost is invisible until you count the beats.
Every page of a comic carries a certain number of things that can happen. A six-panel grid might hold a door opening, a face reacting, a hand reaching, a word landing. The splash holds one. That one image has to earn back every beat it displaces, purely through the weight of the moment it delivers. When it does — a figure silhouetted against a skyline, a room in aftermath — the arrest of forward motion feels intentional, even generous. When it doesn't, a splash reads as stall: a page turned and nothing advanced.
This is why placement matters as much as the image itself. A splash on page one is conventional enough that readers grant it without accounting. It functions as an establishing shot, context before momentum. A splash midway through is a different transaction: the reader was moving, and you stopped them. The interruption has to justify itself, and a striking drawing alone may not be enough — the dramatic logic has to land, too.

The page it falls on in the physical book also presses on the decision. A splash on a right-hand page is seen first as the reader turns; it can detonate before the eye has a chance to settle. On a left-hand page, the spread across from it is already visible, which dilutes the reveal. Many cartoonists reserve the splash for the first right-hand page of a chapter, arriving exactly as the turn delivers it.
The spread — two facing pages treated as one image — doubles the impact and doubles the cost. It also breaks the signature arithmetic that printers care about, and a spread cannot straddle the spine without losing art to the gutter fold. Planning for a spread means knowing the page count and the binding before the drawing begins.
A splash is not a shortcut. It is a deliberate compression of all pacing decisions into a single bet on one image. Spend it where the story actually requires a held breath, and the reader will hold it. Spend it for spectacle only, and you've traded five beats for a poster.
